Beyond their traditional consumption, sweetpotatoes present abundant business opportunities through value addition. Entrepreneurs in Kenya are increasingly recognizing the potential of sweet potato value-added products, tapping into diverse markets and creating innovative offerings.
With rising consumer awareness of health and nutrition, coupled with a growing preference for locally sourced and sustainable products, the demand for value-added sweet potato products in Kenya is on the rise.
This booklet looks into the wide array of options that can be explored in the value-addition sector.