FCP’s Paradigm Shift from Information Dissemination to Communicating for Behavior Change

Times are changing and so are our challenges and the strategies we employ in tackling them. Biovision Africa Trust is also rethinking its strategies for FCP’s next phase (2019-2021) given the evolving nature of the problems our farmers face. BvAT held a two-day event between the 3rd and 4th of May to brainstorm on the elements for the concept note and proposal for the next phase (2019-2021) of the Biovision Farmer Communication Programme (FCP). The current phase (2016-2018) is ending December 2018. The workshop’s objective was to review the vision, mission, goal, objectives and Theory of Change of the FCP strategy used during FCP Phase I (2016 – 2018) and to clarify the mission, goal, objectives and theory of change; expected outcomes; and M&E Framework for FCP 2nd Phase (2019 to 2021). Every project was to come up with needs, problems and challenges they are addressing; objectives/ outcomes; main activities; yearly targets; monitoring and evaluation framework and sustainability efforts. All these were to be addressed with the aim to achieve […]