This priority area will be the vehicle through which EOA reaches out to a vast majority of stakeholders on the continent. Its main target will be to use diverse Information and Communication platforms to design, package and disseminate relevant EOA material to a wider audience in Africa. Working closely with all the priority areas of this initiative, a formidable brand for EOA will be developed, national information and communication strategies designed and information packaged in appropriate formats to be communicated to various audiences and stakeholders on the value and practices of EOA. Advocacy and lobbying are relevant strategies of communication in reaching policy makers and governments. This priority area will be the one that will gather relevant information for advocacy and lobbying makers.